“Before we implemented Cloudera we only could analyze about five TB of data,” said Kai von Grambusch. Additionally, users have easy access to insights in over 2,500 business intelligence (BI) dashboards which are updated daily.
More than 100 business users across HelloFresh, including fulfillment center managers, marketing staff, and product development teams, run thousands of queries daily on the platform to guide every level of operation. The platform, which runs on Amazon Web Services (AWS), brings in and analyzes more than 15 terabytes (TB) of data to give staff a 360-degree view of how each customer interacts with the company for more personalized recommendations and more accurate forecasting. HelloFresh is transforming analytics with a modern data warehouse on Cloudera. It would take hours to figure out how many boxes were shipped, and as we hired more analysts and data scientists, it became quite difficult even to maintain that level of performance.” Solution “Our legacy SQL database was hard to scale and difficult to bring in new data and users,” said Kai von Grambusch. However, as its subscriber base grew, HelloFresh staff needed a new data warehouse that could support more data and more business users, and that could more accurately predict customer behavior. What recipes, ingredients, and meals might each household want to try, and when would they most likely buy those meals? In any subscription model business, customer retention is vital as profitability can quickly erode with rapid customer turnover and high customer acquisition costs.įor HelloFresh, data provides the key to not only understanding customer likes and dislikes but also predicting their preferences and needs. It’s not surprising given its disrupter status that HelloFresh executives seek fresh insights when it comes to customer needs.
“A huge data-driven technology platform puts us in a prime position for disrupting the food supply chain and fundamentally changing the way consumers shop for food,” said Kai von Grambusch, director of Data & Analytics at HelloFresh. The company packages over 10 million meals a month for more than one and a half million customers worldwide. HelloFresh is the leading global provider of fresh ingredients and recipes that help families enjoy wholesome home-cooked meals with no planning or shopping.
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